Getting down to the ROOT of ROOT:
Unique design with an eco-friendly message
ROOT is different kind of company. We’re dedicated to creating affordable, fashion
forward, and sustainable sunglasses and accessories for those care. Everyone one of our breathtaking, handcrafted products is created to last, and at little cost to the earth.
We’ve spent years perfecting a series of watches that will stun, and sunglasses that will
turn heads. Root is devoted to constantly creating exclusive, one of a kind products - we
never compromise our quality.
Hand crafted style
Based out of New Orleans, ROOT is a company that believes in finding eco-friendly
ways to keep people looking cool, and to never harm our planet. Our sunglasses are made
from some of the finest woods, such as Ebony, Mahogany, and Maple.
Our collection is inspired by classic styles of the past. Available in our luxurious Ebony, Zebra, Rosewood, no two pairs of sunglasses look the same. The varied wood gradients
give each pair a different look and feel.
Acetate + Wood = work of art
ROOT also uses Cellulose Acetate; a vegetal polymer made from cotton linters and wood pulp. The result is a pair of sunglasses with a look that’s a work of art in itself. Every pair of ROOT sunglasses are waterproof sealed and come UVA/UVB Polarized Lens.
Founded by Father and Son
The company was founded by a Father and Son in 2013 to provide affordable sunglasses and accessories made from sustainable sourced wood, bamboo and cellulose acetate. ROOT is dedicated to continually finding new ways to create products people can cherish for years to come. ROOT is a company about the people. We’re here to provide a premier answer for folks who want to support sustainability, and look great, too.
ROOT – a unique design of eco-friendly fashion.